KOYORI

Visual identity design for Koyori, a Japanese furniture and lifestyle brand representing an alliance of some of Japan’s leading manufacturers. The symbol mark references the brand name, a Japanese word for twisted paper strings, which are traditionally braided into decorative mizuhiki knots. The visual identity was designed in collaboration with internationally acclaimed designer Jasper Morrison.

  • Year: 2022
  • Services: Visual Identity, Editorial, Communication, Digital Design
  • Client: Maruni Global Branding Inc.
  • Photo (reproduction): Michael Fehr
  • Photo (exhibition): Alberto Parise
  • Live Site: koyori-jp.com
KOYORI catalog close up
KOYORI catalog pages
KOYORI catalog pages
KOYORI catalog pages
KOYORI catalog pages
KOYORI catalog front
KOYORI catalog jacket close up
KOYORI catalog inside cover
Koyori invitation visual 2023
Koyori invitation visual 2023
Koyori invitation visual 2024
KOYORI spatial
KOYORI stationery
KOYORI ad showing a table
KOYORI catalogue 2023 cover
KOYORI catalogue 2023 cover