KOYORI
Visual identity design for Koyori, a Japanese furniture and lifestyle brand representing an alliance of some of Japan’s leading manufacturers. The symbol mark references the brand name, a Japanese word for twisted paper strings, which are traditionally braided into decorative mizuhiki knots. The visual identity was designed in collaboration with internationally acclaimed designer Jasper Morrison.
- Year: 2022
- Services: Visual Identity, Editorial, Communication, Digital Design
- Client: Maruni Global Branding Inc.
- Photo (reproduction): Michael Fehr
- Photo (exhibition): Alberto Parise
- Live Site: koyori-jp.com







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