On – Feel the Heat

Official wear design for the Hokkaido Marathon 2024. This year's theme aims to capture a vibrant, slightly febrile expression, bursting with energy, passion, and motivation. It's a visual composed of numerous smaller elements that unite to form a powerful whole. This concept reflects the spirit of the marathon itself, where individual athletes come together as a cohesive force. The impressive distance of 42.195 kilometers underscores the dedication and resilience required to complete this remarkable challenge.

  • Year: 2024
  • Services: Communication
  • Client: On Japan
  • Photo: On Japan
On – Hokkaido Marathon 2024 Visual
On – Hokkaido Marathon 2024 T-shirt back
On – Hokkaido Marathon 2024 T-shirt front