On – Feel the Heat
Official wear design for the Hokkaido Marathon 2024. This year's theme aims to capture a vibrant, slightly febrile expression, bursting with energy, passion, and motivation. It's a visual composed of numerous smaller elements that unite to form a powerful whole. This concept reflects the spirit of the marathon itself, where individual athletes come together as a cohesive force. The impressive distance of 42.195 kilometers underscores the dedication and resilience required to complete this remarkable challenge.
- Year: 2024
- Services: Communication
- Client: On Japan
- Photo: On Japan

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